3 Evolving Social Media Marketing Best Practices for 2022

3 Evolving Social Media Marketing Best Practices for 2022

Over half of the global population has at least one social media account. Digital experiences have evolved from a platform for the virtual community to a vital tool for businesses. Advertisers must continue to change and adapt to their target audience. To keep your...
4 Ways to Determine the Quality of Your First-Party Data

4 Ways to Determine the Quality of Your First-Party Data

First-Party data is available to marketers in many forms – site visitors, CRM, email lists, point-of-sale, and even consumer-volunteered ‘Zero-Party’ user attributes. The ability to access and activate these datasets is a powerful marketing tool that often...
A Strategic Guide to Holiday Campaign Success

A Strategic Guide to Holiday Campaign Success

The coordination of a sophisticated audience strategy, cross-device media presence, and an engaging creative experience is critical for brands during the holiday season. Now is the time to lock in holiday-focused digital campaigns that are designed to create demand...
A Guide to Digital Ad Spend in 2021

A Guide to Digital Ad Spend in 2021

After a rollercoaster of a year in 2020, it is estimated that US digital ad buyers will spend $191.09 billion in 2021, a 25.5% increase over last year. Curious to see where your industry stacks up? We’ve rounded up eMarketer’s 2021 digital ad spend report...