Oct 5, 2022 | News
Want to put a marketer into cold sweats? Let them know all their data disappeared overnight! Soon enough, this will be a reality for any marketer’s data currently stored in the Universal Analytics (UA) platform. Likely, Google will continue to provide an updated...
Sep 30, 2022 | News
Current users of Universal Analytics (UA) should be taking steps now to prepare for a migration to the Google Analytics 4 (GA4) platform. Agencies and users who do not put together a strong migration and data retention plan will lose valuable data that will impact...
Sep 21, 2022 | News
The difference between Google Analytics 4 (GA4) and Universal Analytics (UA) lies squarely in the more complicated nature of the new platform. Gone are the days of the platform’s a la carte and out-of-the-box nature. Users transitioning from UA to GA4 will...
Sep 12, 2022 | News
Citing user privacy protection and following HIPAA compliance, Facebook faces a lawsuit for the alleged facilitation of U.S. hospitals sharing sensitive patient information via their Meta Pixel for the second time in 2022. Two cases were filed in the Northern District...
Aug 29, 2022 | News
Digiday broke the news in early August that Apple is likely working on a DSP (or demand side platform). The tech giant has yet to confirm that they intend to build a platform, but watchful eyes spotted a job opening for a DSP manager to help drive the design on a DSP...
Aug 16, 2022 | News
For the fourth year in a row, we’re proud to be recognized on the Inc. 5000 list of America’s fastest-growing companies. This prestigious list highlights the top 5,000 privately owned companies based on revenue growth, and we’re thrilled to make it again...
