How Site Tagging Can Make or Break Your Audience Strategy

How Site Tagging Can Make or Break Your Audience Strategy

Apr 20, 2021 | News

Due to the shifting digital marketing landscape, brands and agencies are constantly being challenged to adjust, and the next 12-18 months promise to be especially disruptive given the changes to audience targeting that are on the horizon. At KORTX, one of our primary...
IDFA and the State of Mobile Digital Marketing

IDFA and the State of Mobile Digital Marketing

Mar 11, 2021 | News

“The death of IDFA does not mean the end of effective advertising on iPhones by any means. It merely means that advertisers will need to shift their thinking and methodology to continue providing relevant ads to users. IDFA was only one tool — a highly effective tool...
Why Data Democratization Should be a Top Priority

Why Data Democratization Should be a Top Priority

Feb 11, 2021 | News

Just a few years ago the concept of data democratization wasn’t exactly at the top of priority lists for decision-makers at brands and digital agencies. Standard site retargeting was commonplace, and checked the box as a sufficient strategy to address the question...
[VIDEO] The Modern Consumer Journey

[VIDEO] The Modern Consumer Journey

Jan 11, 2021 | News

As advertisers, there’s a lot of talk about reaching the right person at the right time with the right message, but how can you actually achieve that? We believe it’s by harnessing the power of the data you do own, and our mission is to help you do it....