Google Continuous Scroll: How It Impacts SEO & Paid Search

Google Continuous Scroll: How It Impacts SEO & Paid Search

Following a similar update to mobile search results in October 2021, search results on desktop now produce a continuous scroll rather than requiring users to click “see more” or navigate from page to page. This user experience update utilizes a similar interface to...
Why Didn’t Brands Advertise During the World Cup?

Why Didn’t Brands Advertise During the World Cup?

The FIFA World Cup is one of the most-watched sporting events internationally, easily garnering Olympic-level numbers worldwide. The 2022 World Cup began on November 20. Numbers are expected to grow from 3.5 billion viewers in 2018 to nearly 5 billion in 2020. There...
Recharge Days: Supporting our Employees’ Well-Being

Recharge Days: Supporting our Employees’ Well-Being

We want our employees to work where they feel the most comfortable – whether that be at the office, in their homes, or at a local coffee shop. With that, we understand the new way of working has created a blurred line between work and home – making it...
Interactive Video Ads Guide: Examples & Benefits

Interactive Video Ads Guide: Examples & Benefits

Marketing and advertising are all about cutting through the proverbial noise. Whether it’s the email noise of an inbox that is comprised of 80% spam, or pages upon pages of content with several ads each, marketing these days has a lot more to do with getting...
Google Analytics 4 (GA4) Implementation Guide

Google Analytics 4 (GA4) Implementation Guide

Implementing Google Analytics 4 is imperative for businesses that rely on the current Universal Analytics product. New privacy standards and significant changes in how customers visit websites have made obsolete older analytics systems (such as Universal Analytics)....