Display marketing is growing faster than any other digital advertising format, representing 57.7% of 2022’s total digital ad spend, and is projected to reach 60.5% of total digital ad spend by 2026. Failure to capitalize on display advertising’s explosive and...
In the last decade, the largest source of population growth has been from underrepresented groups, worth a combined buying power of over $5 trillion. Our newest generation, Gen Z, also boasts the largest, most diverse media users yet, with only 52 percent identifying...
Sports fans, do you pick up your phone during commercial breaks or lulls in the action? You are not alone. Viewers are increasingly interacting with secondary devices to browse the mobile web or scroll through apps to fill their entertainment needs. This second...
Google keeps changing its Third-Party cookie phase-out, but that doesn’t mean marketers won’t need a plan for when the inevitable day comes. Privacy, transparency, and total data control using First-Party data will lead the charge of the digital cookie renaissance....
One of the biggest mysteries in digital marketing remains “how do search engine algorithms work?” Google continues to be the most popular and talked-about search engine. Outside the big G, plenty of other search engines exist and can give us clues on how...
Ad optimization techniques and the goals tied to them have evolved exponentially in the past five years. When online and digital ads launched, interactions with the ad were one of the only ways marketers could track the success of their campaigns. New site tagging...
