May 8, 2023 | News
Account Strategists act as a business’s gatekeeper, ensuring client proposals are constructed to ensure the company can deliver what it promises. As a consultative arm for Sales and Account Management, our Strategy team provides recommended solutions to meet clients’...
Apr 27, 2023 | News
Update: As of March 2024, the Biden administration officially approved proposals for new response options for both “Middle Eastern or North African” and “Hispanic or Latino.” Census participants will have seven “race and/or...
Apr 25, 2023 | News
Balancing multiple KPIs effectively can be challenging for advertisers when using traditional demand-side platforms (DSPs). Fortunately, programmable split technology allows advertisers to execute complex strategies in Xandr while leveraging machine learning to hit...
Apr 24, 2023 | News
Google’s recent announcement regarding the phasing out of first-click, linear, time-decay, and position-based attribution models has caused quite a stir in the world of digital marketing. These models have been the go-to for many businesses when it comes to...
Apr 6, 2023 | News
With the rise of banner blindness as a common concern among advertisers, consumers have become increasingly adept at ignoring traditional display ads, leaving marketers searching for new and innovative ways to connect with their target audience. Rich media ads offer...
Apr 3, 2023 | News
Artificial intelligence has shown a significant potential to perpetuate systemic racism and sexism across multiple industries and applications. Real-world consequences include biased hiring, prejudice in the judicial system, poor facial recognition, and the creation...
