May 31, 2023 | News
Rich media ads offer brands the opportunity to tell compelling stories through immersive experiences and captivating visuals. These interactive digital ad units combine various multimedia elements, including video and audio, animation, and interactive features. In...
May 22, 2023 | News
After the pandemic, companies scrambled to entice employees to come back, with 88% of companies surveyed trying to use various incentives like happy hours and standing desks to get workers onsite. But for us, it’s not about luring our employees into the office with...
May 18, 2023 | News
For most e-commerce websites, only 1.82% of visitors convert on the first visit. For the other 98% of users who don’t convert, there’s retargeting. Retargeting utilizes user intent data from previous interactions to serve relevant ads and messages, driving further...
May 12, 2023 | News
Motherhood is a journey that demands boundless love, patience, and dedication. At KORTX, we have the privilege of having some incredible working moms on our team who navigate the delicate balance between their careers and raising their children. Working mothers are...
May 12, 2023 | News
Bryan Presti, Head of Programmatic Trading at KORTX, highlights the nuances of programmatic media buying (Ad Operations), emphasizing the indispensable role of human expertise alongside automated algorithms. From managing creatives and pacing budgets to...
May 9, 2023 | News
KORTX has always been built on a data foundation, whether utilizing data for media optimizations/insights or developing real-time, First-Party audience management solutions like Axon. Our customers recognize our proficiencies in these areas and have engaged our team...
