The Ultimate Guide to UTM Codes & Tracking

The Ultimate Guide to UTM Codes & Tracking

To truly understand what makes a marketing campaign successful, it’s crucial to be able to track and analyze its performance. This is where UTM codes come into play.  UTM codes are added to the end of any URL to track clicks and the performance of marketing...
What is Programmatic DOOH? Benefits & Examples

What is Programmatic DOOH? Benefits & Examples

Programmatic Digital-Out-Of-Home (pDOOH) can target audiences with personalized and dynamic advertising content while on the go. Douwe Egberts, a coffee brand, put facial recognition kiosks with cameras in the O.R. Tambo International Airport. If a person yawned in...
Celebrating Our KORTX Dads: Happy Father’s Day!

Celebrating Our KORTX Dads: Happy Father’s Day!

This Father’s Day, we honor the incredible dads in our lives. We can’t help but marvel at the delicate balance they strike between work and family. Being a father is a juggling act requiring strength, dedication, and love. At KORTX, we value the diverse...
Targeted Retail Marketing: Post-Cookie World Personalization

Targeted Retail Marketing: Post-Cookie World Personalization

Retail marketers face complex challenges due to the upcoming degradation of audience addressability, loss of attribution, and diminishing campaign functionality. Adapting to a post-cookie world is crucial. This also presents opportunities for savvy retailers....
How We Hire at KORTX: An Inside Look

How We Hire at KORTX: An Inside Look

At KORTX, hiring is more than just filling positions; it’s about building a cohesive team that thrives on collaboration, creativity, and continuous growth. We’re constantly refining our hiring process to attract the right individuals who align with our values,...
Our Comprehensive Automotive Digital Marketing Guide

Our Comprehensive Automotive Digital Marketing Guide

Digital marketing has become an essential component of the automotive industry. However, with the complexities of coordinating strategies across different tiers, ensuring that the messaging reaches potential buyers at the right time can be challenging. At KORTX, we...