Jul 27, 2023 | News
Click-Through Rate (CTR) is the long-standing, often-used champion of digital advertising metrics. CTR has shaped how advertisers measure campaign success for over three decades, from its humble beginnings with a pioneering banner to its gradual decline. However, as...
Jul 18, 2023 | News
Efficient resource allocation and management are vital for success in digital marketing. Marketers face an ongoing challenge in optimizing their available assets to attain desired outcomes. We must strike a delicate balance with our finite resources – time, budget,...
Jul 14, 2023 | News
The power of Media Mix Modeling (MMM) cannot be underestimated. As marketers strive to reach their target audiences through various channels and platforms, understanding the impact of different media channels is crucial. In this article, we’ll review what MMM is,...
Jul 12, 2023 | News
MediaMath’s bankruptcy has caused disruption in the digital marketing industry, leading to time and financial costs for companies navigating the aftermath. Swift strategy reevaluation and finding alternative programmatic advertising platforms are key challenges....
Jul 10, 2023 | News
The way marketers use Third-Party data is changing due to evolving privacy regulations and shifting consumer expectations on how companies collect data. Marketers are now building out strong First-Party data assets obtained directly from their customers through...
Jul 7, 2023 | News
For the first time this year, online video viewing surpassed linear TV. As cord-cutting rages on, US adults spend 3 hours, 11 minutes daily on online video, compared to 2 hours, 55 minutes on TV. Global online video ad spend is projected to reach $176.60 billion in...
