Software engineers are the architects of digital infrastructure, creating and maintaining systems to meet and exceed user needs and industry standards. They integrate innovation with functionality, crafting robust solutions for many technological challenges. Being a...
Last year, advertising revenue for the NCAA tourney hit above last year’s $1 billion, and CBS and Turner Sports reported complete inventory sell-outs for the 2023 tourney. At that same time, 14.69 million viewers tuned into March Madness to watch the Huskies...
Expanded CTV/OTT ad inventory drops on January 29 on Amazon Prime with the streaming giant’s introduction of an ad-supported tier. Learn more about Amazon Prime Video’s recent announcement, shedding light on its decision to introduce an ad-supported tier...
The 2024 Summer Olympics are coming up quickly, so if you’re considering advertising during the games, now is the time to start. NBCUniversal has already sold its advertising inventory and several sponsorship positions for the live Opening Ceremony. Billions of fans...
Although ad-free streaming services still have the edge for viewership numbers, FAST (free ad-supported streaming TV) is quickly catching up. 1 in 5 consumers traded their paid subscription service for a free ad-supported one due to economic constraints. For...
Over 88% of U.S. households own at least one Connected TV (CTV) device, including 110+ million Gen Z and Millenial viewers. As viewers rapidly switch from linear TV to streaming alternatives, CTV advertising offers unprecedented access to a diverse and widening...
