Jan 25, 2024 | News
We’ve all heard the drumbeat: cord-cutting is accelerating, linear TV viewers are migrating to streaming platforms, and younger audiences have completely detached from traditional television. Linear TV is still an effective mass-reach strategy for 49.6% of the US...
Jan 23, 2024 | News
The role and functionality of the modern media agency have drastically transformed. Let’s dive in to understand what a modern media agency truly signifies today. Traditionally, media agencies have served as intermediaries between advertisers and publishers,...
Jan 17, 2024 | News
Omnichannel retailing provides a unified brand experience across all marketing channels. Businesses with a strong omnichannel retail strategy generate 80% of in-store customer visits. Also, as many as 74% of customers conduct online research before physically visiting...
Jan 16, 2024 | News
Since her arrival in March 2017, Stephanie (Steph) Kosovich, our Marketing Director, has been a driving force behind KORTX’s voice and vision, bringing a wealth of experience and passion to the team. Stephanie has shaped our marketing strategy since KORTX’s humble...
Jan 11, 2024 | News
Easier, more effective marketing days are here. Discover how KORTX Campaign Advantage (KCA) transforms the complex world of digital marketing into a streamlined, transparent, and efficient process designed for your success. What is KORTX Campaign Advantage? KORTX...
Jan 11, 2024 | News
The way consumers shop is changing. Some prefer to shop online, some in-store, and others prefer a mix of both. The retail industry integrates both experiences to meet these preferences. In 2023, 82.7% of the top 500 retail chains adopted BOPIS (Buy Online, Pickup...
