Jan 1, 2024 | News
CTV (Connected Television) is thriving, projected to grow 22.4%, outpacing every other major advertising format in 2024. And its momentum is not stopping any time soon. Spending on CTV is expected to pass $25 billion this year and continue growing by double digits...
Jan 1, 2024 | News
The College and University industry market size, measured by revenue, was $818.6 billion in 2023. And according to research from SimpsonScarborough, the average institution spends between $29 and $263 on marketing for each enrolled student. With the market value so...
Dec 27, 2023 | News
Generative AI is ushering in a new era of efficiency in programmatic advertising. AI is automating a lot of the manual work. With the integration of AI tools, ad buying, selling, placement, and targeting have become more efficient and effective, thanks to the...
Dec 22, 2023 | News
Linear TV is dying. Recent research shows that 88% of US households have video streaming services compared to only 50.8% with linear TV. Over-the-top (OTT) and Connected TV (CTV) are the new frontiers for marketers looking to reach cord-cutters and digital-savvy...
Dec 21, 2023 | News
Driven by the increasing viewership shift from traditional cable TV to streaming platforms, Connected TV (CTV) advertising is projected to reach $30.1 billion in 2024. This shift from linear to digital gives advertisers a more targeted and interactive way to reach...
Dec 16, 2023 | News
Google’s Universal Analytics reached its end-of-life on July 1, 2023, so, you’ll need to transition to GA 4 for UTM tracking. In this article, we’ll guide you through two straightforward methods: using Google’s UTM builder or manually crafting UTM...
