Insights into Account Strategists: Skills & Responsibilities

May 8, 2023 | News

Account Strategists act as a business’s gatekeeper, ensuring client proposals are constructed to ensure the company can deliver what it promises.  As a consultative arm for Sales and Account Management, our Strategy team provides recommended solutions to meet clients’...

Digital Advertising Services

May 3, 2023 | Expertise, Forms

Discover the Power of Partnership Digital Advertising Services Boost your business’s online visibility and reach your target audience effectively. Look no further than KORTX – your ultimate digital advertising partner! With decades of combined experience...

Why Marketers Should Pay Attention to the 2030 Census Changes

Apr 27, 2023 | News

Update: As of March 2024, the Biden administration officially approved proposals for new response options for both “Middle Eastern or North African” and “Hispanic or Latino.” Census participants will have seven “race and/or...

Programmable Splits (& the Secret to Winning Ad Campaigns)

Apr 25, 2023 | News

Balancing multiple KPIs effectively can be challenging for advertisers when using traditional demand-side platforms (DSPs). Fortunately, programmable split technology allows advertisers to execute complex strategies in Xandr while leveraging machine learning to hit...

Understanding Google’s Data-Driven Attribution Model Changes: Benefits and Challenges

Apr 24, 2023 | News

Google’s recent announcement regarding the phasing out of first-click, linear, time-decay, and position-based attribution models has caused quite a stir in the world of digital marketing. These models have been the go-to for many businesses when it comes to...