Retargeting: What Is It and How Does It Work?

Retargeting: What Is It and How Does It Work?

May 18, 2023 | News

For most e-commerce websites, only 1.82% of visitors convert on the first visit. For the other 98% of users who don’t convert, there’s retargeting. Retargeting utilizes user intent data from previous interactions to serve relevant ads and messages, driving further...
Celebrating Working Moms at KORTX: How They Find Balance

Celebrating Working Moms at KORTX: How They Find Balance

May 12, 2023 | News

Motherhood is a journey that demands boundless love, patience, and dedication. At KORTX, we have the privilege of having some incredible working moms on our team who navigate the delicate balance between their careers and raising their children. Working mothers are...
A Day in the Life at KORTX: Programmatic Operations

A Day in the Life at KORTX: Programmatic Operations

May 12, 2023 | News

Bryan Presti, Head of Programmatic Trading at KORTX, highlights the nuances of programmatic media buying (Ad Operations), emphasizing the indispensable role of human expertise alongside automated algorithms.  From managing creatives and pacing budgets to...
Meet Jeff Israel: Director of Analytics at KORTX

Meet Jeff Israel: Director of Analytics at KORTX

May 9, 2023 | News

KORTX has always been built on a data foundation, whether utilizing data for media optimizations/insights or developing real-time, First-Party audience management solutions like Axon. Our customers recognize our proficiencies in these areas and have engaged our team...