Linear TV is dying. Recent research shows that 88% of US households have video streaming services compared to only 50.8% with linear TV. Over-the-top (OTT) and Connected TV (CTV) are the new frontiers for marketers looking to reach cord-cutters and digital-savvy...
Driven by the increasing viewership shift from traditional cable TV to streaming platforms, Connected TV (CTV) advertising is projected to reach $30.1 billion in 2024. This shift from linear to digital gives advertisers a more targeted and interactive way to reach...
Google’s Universal Analytics reached its end-of-life on July 1, 2023, so, you’ll need to transition to GA 4 for UTM tracking. In this article, we’ll guide you through two straightforward methods: using Google’s UTM builder or manually crafting UTM...
Customers want a seamless experience with your brand, regardless of where they interact with it. Omnichannel retail marketing addresses this by integrating various shopping platforms – such as online websites, physical stores, and mobile apps – to offer...
In the rapidly evolving landscape of electric vehicle marketing, seizing opportunities and overcoming challenges is paramount. As the market surges forward, brands and agencies have a unique chance to shape the future of automotive marketing. By addressing range...
