Jan 2, 2024 | News
Although ad-free streaming services still have the edge for viewership numbers, FAST (free ad-supported streaming TV) is quickly catching up. 1 in 5 consumers traded their paid subscription service for a free ad-supported one due to economic constraints. For...
Jan 2, 2024 | News
Over 88% of U.S. households own at least one Connected TV (CTV) device, including 110+ million Gen Z and Millenial viewers. As viewers rapidly switch from linear TV to streaming alternatives, CTV advertising offers unprecedented access to a diverse and widening...
Jan 1, 2024 | News
CTV (Connected Television) is thriving, projected to grow 22.4%, outpacing every other major advertising format in 2024. And its momentum is not stopping any time soon. Spending on CTV is expected to pass $25 billion this year and continue growing by double digits...
Jan 1, 2024 | News
The College and University industry market size, measured by revenue, was $818.6 billion in 2023. And according to research from SimpsonScarborough, the average institution spends between $29 and $263 on marketing for each enrolled student. With the market value so...
Dec 27, 2023 | News
Generative AI is ushering in a new era of efficiency in programmatic advertising. AI is automating a lot of the manual work. With the integration of AI tools, ad buying, selling, placement, and targeting have become more efficient and effective, thanks to the...
