QR Code Magic: Enhancing CTV Advertising Viewership

QR Code Magic: Enhancing CTV Advertising Viewership

With QR (Quick Response) codes, advertisers can convert offline TV engagements to online conversions. By scanning a code displayed on a TV screen, viewers access additional information, take advantage of special offers, or even make purchases instantly. Depending on...
6 Lottery Strategies to Win the Marketing Jackpot

6 Lottery Strategies to Win the Marketing Jackpot

Lottery marketing strategies have evolved far beyond traditional methods like linear TV ads to grab ticket buyers’ attention. Lottery advertisers now have access to instant, dynamic jackpot updates in ad creatives, sophisticated website tagging, and targeted digital...
KORTX for a Day with Walsh College: Career Dev Day

KORTX for a Day with Walsh College: Career Dev Day

Recently, our team had the exciting opportunity to host a group of enthusiastic students from  Walsh College at our Detroit office. This special event, KORTX for a Day (KFAD), was not just another day at the office but a dynamic and interactive experience, designed to...
KORTX Employee Spotlight: Drew Pytel, Sr. Account Strategist

KORTX Employee Spotlight: Drew Pytel, Sr. Account Strategist

KORTX’s Strategy team boasts a blend of creativity, strategy, and technical expertise. These strategists breathe life into complex campaigns, aligning each step meticulously with client objectives and company vision. In this employee spotlight, we introduce you...