Is Amazon Prime Day Marketing Worth It?: Pros & Cons

Jul 1, 2024 | News

Explore the key dates and sales surrounding Prime Day 2024 and gain valuable tips and strategies for marketers looking to maximize this opportunity.  With around 180 million Amazon Prime users in 2024, Prime Day offers a chance to drive sales and boost brand...

How Detroit & KORTX Are Reimagining the Future

Jun 25, 2024 | News

Detroit’s history of innovation thrives again in its tech sector. The restoration of Ford’s Michigan Central Station fuels this growth. This new era capitalizes on the city’s determined spirit, forging a path for continued progress. KORTX, a...

Multicultural Marketing Audience Insights

Jun 24, 2024 | Expertise, Forms, Resources

FREE INTELLIGENCE REPORT Multicultural Marketing Audience Insights Diversity sells! Over half of consumers (62%) choose brands with products, services, or experiences that cater to diverse audiences. To win them over, companies need to understand the unique...

Summer Olympics 2024 Ad Packages

Jun 24, 2024 | Expertise, Forms, Resources

LIMITED TIME OFFER Private: Summer Olympics 2024 Ad Packages Gain unparalleled exposure during the 2024 Paris Olympics with KORTX’s exclusive programmatic advertising package. Our package offers premium ad space and advanced targeting capabilities, ensuring your...

Common GA4 Data Discrepancies & How to Handle Them

Jun 21, 2024 | News

There are a few guarantees in life: death, taxes, and data discrepancies between platforms. Advertisers often struggle to reconcile data between platforms due to different data performance tracking methods. Explore the most frequent GA4 data discrepancies to sharpen...