2024 Bank Marketing Trends: Fintechs, GenAI & More
Banking is booming in 2024, with global net interest income projected to reach $8.52 trillion. Despite economic challenges, banks worldwide are innovating and embracing digital transformation to meet changing customer needs. Traditional banks may grow at an annual...
What is a Demand-Side Platform (DSP): The Complete Guide
Since their launch in 2007, DSPs (demand-side platforms) have made buying digital advertising inventory easier. Advertisers can buy targeted digital ad space across multiple channels, including display, video, mobile, and connected TV (CTV) near instantly. Businesses...
Political Advertising | Key Stats, Insights, Trends
Political ad spending may reach $11 billion in 2024, making it the most expensive political ad campaign season to date. With the stakes higher than ever before, candidates are vying for every available platform to convey their messages and rally support. Gone are the...