Jun 21, 2024 | News
Looking up information on a search engine was the most common action internet users took after seeing an ad online (e.g., display) and offline (e.g., TV). As advertisers prioritize high-ROI tactics like paid search amid economic uncertainty, the versatility of paid...
Jun 18, 2024 | News
By 2042, over 50% of the U.S. population will consist of people from minority backgrounds. Embracing diversity is essential for advertising success and a fundamental responsibility of any brand. Review inclusive multicultural and diversity marketing trends to refresh...
Jun 7, 2024 | News
In 2020, there was a 61.1% chance that any two people picked randomly in America would come from different ethnic backgrounds. LGBTQ+ identification has ticked up to 7.1% from only 3.5% a decade earlier. 26% of Americans live with a disability, and yet only 1% of ads...
Jun 7, 2024 | News
In 2020, there was a 61.1% chance that any two people picked randomly in America would come from different ethnic backgrounds. LGBTQ+ identification has ticked up to 7.1% from only 3.5% a decade earlier. 26% of Americans live with a disability, and yet only 1% of ads...
Jun 7, 2024 | News
More people in the US are tuning into Connected TVs (CTVs) than watching traditional TV or using social media. CTVs are the primary gateway for OTT (Over-The-Top) streaming, gaming, and accessing linear TV through digital providers. Review key CTV statistics for 2024,...
