Lookalike Modeling: What Is It?

Lookalike Modeling: What Is It?

Unlike traditional data models that make assumptions over using data, lookalike modeling takes data from your current and most valuable customers to identify ones with similar traits. The outcome? A laser-focused marketing strategy that connects you to individuals...
Introducing Kampus: A Marketing Platform from KORTX

Introducing Kampus: A Marketing Platform from KORTX

✨ Looking for the login page? Kampus Advance Marketing Platform login. We are thrilled to announce the launch of our newly enhanced marketing platform, Kampus. At KORTX, we are committed to elevating your user experience, and Kampus is designed to do just that. Where...
Lottery Marketing & Advertising: What You Need to Know

Lottery Marketing & Advertising: What You Need to Know

44% of customers decide to play the lottery when jackpot amounts skyrocket. With jackpots soaring to the billions in the last few years, that’s a lot of tickets sold both online and in-store. Navigating the intricate landscape of lottery marketing and...
Unreasonable Event 2023 Recap: 5 Key Takeaways

Unreasonable Event 2023 Recap: 5 Key Takeaways

Research continuously reminds us that consumers don’t always make buying choices based on reason. This revelation was the crux of the “Unreasonable” event hosted by Young and Laramore. I had the chance to dive deep into this research, bringing back...
KORTX Employee Spotlight: Matt Grevenstuk, Ad Operations Specialist

KORTX Employee Spotlight: Matt Grevenstuk, Ad Operations Specialist

KORTX Ad Operations Specialists are our digital advertising strategy masterminds, using their profound knowledge and commitment to foster campaign success. These passionate and knowledgeable individuals ensure each initiative aligns with client visions and goals. Matt...