KORTX Employee Spotlight: Drew Pytel, Sr. Account Strategist

KORTX Employee Spotlight: Drew Pytel, Sr. Account Strategist

KORTX’s Strategy team boasts a blend of creativity, strategy, and technical expertise. These strategists breathe life into complex campaigns, aligning each step meticulously with client objectives and company vision. In this employee spotlight, we introduce you...
Advertise on Tubi: Interactive Full-Screen, Non-Skippable Ads

Advertise on Tubi: Interactive Full-Screen, Non-Skippable Ads

Introducing Tubi: Where diversity, engagement, and effective advertising intersect.  With a viewership of 64.7 million and counting, Tubi stands as a powerhouse in Free Ad-Supported Streaming TV (FAST). What sets Tubi apart? Its diverse audience anticipates and...
KORTX Employee Spotlight: Al Morisset, VP, Product & Solutions

KORTX Employee Spotlight: Al Morisset, VP, Product & Solutions

Behind every successful company are its unsung heroes. These individuals form the backbone of KORTX, working diligently behind the scenes to bring our vision to life. In this post, we spotlight a key team member, Al Morisset, KORTX’s VP of Product & Solutions,...
Our Cure for Shiny Object Syndrome in Marketing

Our Cure for Shiny Object Syndrome in Marketing

Do you or someone you know constantly forward articles about the “next big thing” in marketing? Do you find an irresistible urge to be the first to try every new social media platform or channel? Are your strategies lacking solid data to back them up? You...
Biased Advertising: Identifying & Addressing the Problem

Biased Advertising: Identifying & Addressing the Problem

Bias in advertising amplifies societal stereotypes. These skewed representations not only limit the narrative scope we collectively share but also shape public perceptions of individuals’ roles and capabilities. As advertisers, it’s our responsibility to challenge...