The Power of Second-Screen Advertising for Live Sports

The Power of Second-Screen Advertising for Live Sports

Sports fans, do you pick up your phone during commercial breaks or lulls in the action? You are not alone. Viewers are increasingly interacting with secondary devices to browse the mobile web or scroll through apps to fill their entertainment needs.  This second...
What are First-Party, Second-Party, & Third-Party Data?

What are First-Party, Second-Party, & Third-Party Data?

Google keeps changing its Third-Party cookie phase-out, but that doesn’t mean marketers won’t need a plan for when the inevitable day comes.  Privacy, transparency, and total data control using First-Party data will lead the charge of the digital cookie renaissance....
Yandex Ranking Factors Leak: Should You Care?

Yandex Ranking Factors Leak: Should You Care?

One of the biggest mysteries in digital marketing remains “how do search engine algorithms work?” Google continues to be the most popular and talked-about search engine. Outside the big G, plenty of other search engines exist and can give us clues on how...
SEO Services & Consulting

SEO Services & Consulting

SEARCH ENGINE OPTIMIZATION SEO Services & Consulting At KORTX, we understand the importance of a strong online presence for your business. That’s why we offer comprehensive SEO audits & services that help ensure your website ranks for business-critical...