Sep 6, 2024 | News
Political advertising has experienced a staggering surge, skyrocketing from $3.9 billion in 2018 to an astonishing $11 billion in 2024. Whether you’re managing your own campaign and seeking guidance or in search of an agency partner to amplify your message, one thing...
Sep 6, 2024 | News
Advertising and media buyers need to prepare for a tricky 2024 election cycle. The divisive presidential race, heated Senate seat battles, and controversial ballot measures are already dispatching political ad spending, and it is only set to grow. Ad space competition...
Sep 4, 2024 | News
Ketchup on scrambled eggs–it’s not your typical breakfast combo, but it’s how our Head of Finance fuels KORTX’s financial success. Mike’s exceptional accounting, finance, and legal leadership has been a cornerstone of our growth since 2019. His...
Aug 29, 2024 | News
Are you feeling overwhelmed by unmet marketing goals? You’re not alone. 50% of marketers struggle to hit their targets despite setting them. It might be time for more effective goals. KORTX is here to help. Our 5-minute quiz, designed by our digital marketing...
Aug 26, 2024 | News
Marketers must be ready for a longer, unpredictable retail calendar, a spike in deal-hunting, and growing interest in social and video channels. This unexpected mix of events offers marketers countless opportunities and potential missed moments within a fleeting...
Aug 19, 2024 | News
Digital marketing goal setting is broken. Only 49% of marketers consistently hit their targets despite 74% setting goals. This statistic makes it clear: marketing goals must align with business objectives. For digital marketers, hitting targets brings career...