Building an Effective Cross-Channel Strategy

Building an Effective Cross-Channel Strategy

The complexity of the modern digital landscape can be challenging for brands seeking to reach a target audience at scale, however the options that are available for marketers to craft an effective cross-channel strategy are more prevalent than ever before. According...
Linear TV Advertising: What Is It & How It Works

Linear TV Advertising: What Is It & How It Works

We’ve all heard the drumbeat: cord-cutting is accelerating, linear TV viewers are migrating to streaming platforms, and younger audiences have completely detached from traditional television.  Linear TV is still an effective mass-reach strategy for 49.6% of the US...
Programmatic Strategy in Times of Uncertainty

Programmatic Strategy in Times of Uncertainty

As the nation continues to face restrictions related to the Coronavirus pandemic, communities and businesses are being affected more and more each day and CMOs and agency executives are wondering what impact COVID-19 will ultimately have on their respective...
Tips & Tricks to Conquer Working from Home

Tips & Tricks to Conquer Working from Home

The COVID-19 outbreak has forced companies across the nation to practice social distancing and many employees are now required to work from home. For those who are not used to working remote, there can be concern around keeping operations aligned and productivity at...
Top 10 Tech Trends of the New Decade

Top 10 Tech Trends of the New Decade

Every year, the Consumer Electronics Show (CES) brings together tech enthusiasts from all over the world. This year, over 175,000 people gathered from 160 countries to check out the latest tech trends and products from over 4,400 companies. From foldable phones and 5G...