Dec 18, 2024 | News
Is your ad frequency too hot, too cold, or just right? How often customers see your ads is the ultimate Goldilocks problem of digital marketing. Your audience is searching for that perfect balance. Too many ads overwhelm—72% of consumers find irrelevant ads...
![8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]](https://kort.uniquewdstaging.com/wp-content/uploads/2024/12/bingo-featured.png)
Nov 25, 2024 | News
2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...
Nov 18, 2024 | News
You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...
Nov 15, 2024 | News
In the ruthless streaming wars, Warner Bros. Discovery’s Max is playing its cards like a true Targaryen, eyeing Netflix’s iron throne with a fierce ambition—and an arsenal of hit shows that could make even Logan Roy sweat. Once the king of prestige TV,...
Nov 12, 2024 | News
Once a bastion of binge-watching “just one more episode,” Netflix opened its doors to advertisers in November 2022, a seismic shift that has paid off handsomely. What started as a gamble became a major new revenue stream. By Q3 2024, Netflix’s revenue surged to $9.82...
Nov 6, 2024 | News
Living in a swing state (Michigan) during election season was a relentless advertising nightmare. I was bombarded with countless ads and far too many text messages and emails that it was suffocating. From morning news to late-night streaming, every screen buzzed with...
