Private: Navigating Programmatic Campaign Complexities with McDonald’s

McDonald’s was looking for a partner to help navigate the complexities of 12 multifaceted campaigns, each with distinct intricacies.

With over 200+ unique elements, these campaigns were driven by six critical KPIs, including Cost Per Store Visit, Viewability, Brand Safety, Geo Compliance, Fraud and Media and Placement Quality.

The primary challenges involved:

1. Adhering to strict geographic and scheduling constraints.
2. Creating culturally resonant and engaging creatives.

KORTX tackled these complex campaigns  with a comprehensive, multi-layered strategy. These strategic pillars were underpinned by a commitment to maintaining brand safety and viewability standards.

Core elements of this strategy involved:

1. Detailed KPI Management: Implementing sophisticated analytical methods to optimize multiple campaigns simultaneously, focusing specifically on the unique target audience of each campaign.
2. Creative Engagement: Designing interactive creatives that placed a strong emphasis on the development of interactive, compelling creatives that not only captured the audience’s attention, but also resonated deeply with them on a cultural level. By highlighting the relevance and appeal of McDonald’s products to each target demographic, KORTX aimed to foster a meaningful connection between the brand and its consumers. 
3. Seamless Campaign Execution: Navigating the complex process of alignment of unique campaign targeting (audience + geo for each campaign), vendor coordination (for all Third-Party partners involved), tagging implementation, creative development, and campaign pacing & reporting.