CASE STUDY
Live Sports Advertising: Interactive CTV & Jalen Hurts
Promoting Merchandise with Interactive CTV Ads & QR Codes
In a bid to effectively promote its merchandise to sports enthusiasts during the NFL season, Athlete Studio faced the challenge of capturing fans’ attention without disrupting their live sports viewing experience. Collaborating with KORTX and the Flynn Agency, Athlete Studio devised a strategic approach capitalizing on Picture-in-Picture (PIP) CTV.
Campaign Snapshot
Challenge: Athlete Studio wanted to effectively promote its merchandise to sports enthusiasts during the NFL season.
Strategy: Upon partnering with KORTX and the Flynn Agency, the team devised a strategic plan to address Athlete Studio’s challenge.
Success: Implementing interactive CTV advertising played a pivotal role in Athlete Studio’s success.
RESULTS
99%
Video Completion Rate
7
Publisher Placements
1.17
Million Impressions
“We focused on maximizing campaign performance. From previous campaigns, we knew that removing the CTR threshold would help deliver sweepstakes submissions more efficiently. Retargeting audiences (1P data) consistently drives the best results.”
Gunnar Eisenmenger
KORTX Account Manager
Challenge
Strategy
Athlete Studio capitalized on the massive viewership of NFL coverage. The interactive CTV ads prompted viewers to scan a QR code, which directed fans to the Athlete Studio website.
Success
The seamless integration of brand messaging into the live sports experience led to impressive completion rates and impression numbers.
SHARE
VERTICAL
CPG & Entertainment
SERVICES USED
Custom Creative
Split Assist™
Axon Audience Framework
KORTX Intelligence
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