CASE STUDY

Home Builder Marketing Case Study

15 Vendors, 1 Champion: KORTX's Home Builder Marketing Success

Discover how KORTX helped our home builder client succeed in the US.

From a simple test to a multi-year engagement, this case study showcases how KORTX’s proven mix of data and creativity helps brands grow.

Through our data-backed strategies, we consistently outperformed competitors through this multi-channel campaign.

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Campaign Snapshot

Challenge: Target Home Buyers Across Life Stages & DMAs

Strategy: Relevant Messaging Across Multiple Channels & Audiences

Success: Refined Strategies through On-Going Partnership.

RESULTS

$16

Cost-per-Site Action

27

US Markets

“We focused on maximizing campaign performance. From previous campaigns, we knew that removing the CTR threshold would help deliver sweepstakes submissions more efficiently. Retargeting audiences (1P data) consistently drives the best results.”

Gunnar Eisenmenger

KORTX Account Manager

Challenge

Target Home Buyers Across Life Stages & DMAs

A national home builder looked to KORTX to deliver quality audiences and drive interest around new developments across four brands in 27 U.S. markets.

The brand wanted to target new home buyers at different life stages, optimize brand reach across multiple DMAs, and deliver media against specific site engagement goals.

Strategy

Relevant Messaging Across Multiple Channels & Audiences

KORTX built custom segments to identify users engaging with content relevant to the audience’s lifestyle and the home builder’s brand as well as competitors in the marketplace.

These segments were used to power Cross-Platform Display and Pre-Roll Video ad units to deliver relevant brand messaging and increase consideration plus brand engagement. Paid Search was used to drive users further along the path to conversion.

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Success

Refined Strategies through On-Going Partnership

Initially starting as a test, KORTX continuously ranked as a top performer amongst 15 vendors, which ultimately led to a multi-year engagement.

By delivering valuable brand messaging to targeted audiences, KORTX achieved a $16 cost per site activity (CPSA), exceeding the $25 client goal. KORTX also delivered the highest conversion rate of all the brand’s paid media partners.

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VERTICAL

CPG & Entertainment

SERVICES USED

Custom Creative
Split Assist™
Axon Audience Framework
KORTX Intelligence

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