Marketing and advertising are all about cutting through the proverbial noise. Whether it's the email noise of an inbox that is comprised of 80% spam, or pages upon pages of content with several ads each, marketing these days has a lot more to do with getting your...

Implementing Google Analytics 4 is imperative for businesses that rely on the current Universal Analytics product. New privacy standards and significant changes in how customers visit websites have made obsolete older analytics systems (such as Universal Analytics)....

Want to put a marketer into cold sweats? Let them know all their data disappeared overnight! Soon enough, this will be a reality for any marketer's data currently stored in the Universal Analytics (UA) platform. Likely, Google will continue to provide an updated...

Current users of Universal Analytics (UA) should be taking steps now to prepare for a migration to the Google Analytics 4 (GA4) platform. Agencies and users who do not put together a strong migration and data retention plan will lose valuable data that will impact...

The difference between Google Analytics 4 (GA4) and Universal Analytics (UA) lies squarely in the more complicated nature of the new platform. Gone are the days of the platform's a la carte and out-of-the-box nature. Users transitioning from UA to GA4 will likely...

Citing user privacy protection and following HIPAA compliance, Facebook faces a lawsuit for the alleged facilitation of U.S. hospitals sharing sensitive patient information via their Meta Pixel for the second time in 2022. Two cases were filed in the Northern District...

Digiday broke the news in early August that Apple is likely working on a DSP (or demand side platform). The tech giant has yet to confirm that they intend to build a platform, but watchful eyes spotted a job opening for a DSP manager to help drive the design on a DSP...

For the fourth year in a row, we're proud to be recognized on the Inc. 5000 list of America’s fastest-growing companies. This prestigious list highlights the top 5,000 privately owned companies based on revenue growth, and we're thrilled to make it again - an...

Over half of the global population has at least one social media account. Digital experiences have evolved from a platform for the virtual community to a vital tool for businesses. Advertisers must continue to change and adapt to their target audience. To keep your...

We are excited to announce that our Senior Account Director and Multicultural Specialist, Crystal Cardwell-Foote, has been selected as a Juror for the Association of National Advertisers (ANA) 2022 Multicultural Excellence Awards.  "Each year, the ANA conducts a...

DETROIT, May 9, 2022 – Ernst & Young LLP (EY US) announced that KORTX CEO & Founder, Damon Henry, was named an Entrepreneur Of The Year® 2022 Michigan and Northwest Ohio Award finalist. Entrepreneur Of The Year is one of the preeminent competitive business...

First-Party data is available to marketers in many forms - site visitors, CRM, email lists, point-of-sale, and even consumer-volunteered ‘Zero-Party’ user attributes. The ability to access and activate these datasets is a powerful marketing tool that often requires...

The coordination of a sophisticated audience strategy, cross-device media presence, and an engaging creative experience is critical for brands during the holiday season. Now is the time to lock in holiday-focused digital campaigns that are designed to create demand...

After a rollercoaster of a year in 2020, it is estimated that US digital ad buyers will spend $191.09 billion in 2021, a 25.5% increase over last year. Curious to see where your industry stacks up? We've rounded up eMarketer's 2021 digital ad spend report below....

Originally Published by PR Newswire DETROIT, Aug. 17, 2021 - Digital marketing and data services company, KORTX, has been named to Inc. Magazine's annual Inc. 5000 list, ranking 2,705 nationally and 38 in Michigan. This marks the third consecutive year KORTX has...

Due to the shifting digital marketing landscape, brands and agencies are constantly being challenged to adjust, and the next 12-18 months promise to be especially disruptive given the changes to audience targeting that are on the horizon. At KORTX, one of our primary...

“The death of IDFA does not mean the end of effective advertising on iPhones by any means. It merely means that advertisers will need to shift their thinking and methodology to continue providing relevant ads to users. IDFA was only one tool — a highly effective tool...

Just a few years ago the concept of data democratization wasn’t exactly at the top of priority lists for decision-makers at brands and digital agencies. Standard site retargeting was commonplace, and checked the box as a sufficient strategy to address the question...

As advertisers, there's a lot of talk about reaching the right person at the right time with the right message, but how can you actually achieve that? We believe it's by harnessing the power of the data you do own, and our mission is to help you do it. Check out our...