For most e-commerce websites, only 1.82% of visitors convert on the first visit. For the other 98% of users who don’t convert, there’s retargeting. Retargeting utilizes user intent data from previous interactions to serve relevant ads and messages, driving further...

Motherhood is a journey that demands boundless love, patience, and dedication. At KORTX, we have the privilege of having some incredible working moms on our team who navigate the delicate balance between their careers and raising their children. Working mothers are...

Bryan Presti, Head of Programmatic Trading at KORTX, highlights the nuances of programmatic media buying (Ad Operations), emphasizing the indispensable role of human expertise alongside automated algorithms.  From managing creatives and pacing budgets to...

KORTX has always been built on a data foundation, whether utilizing data for media optimizations/insights or developing real-time, First-Party audience management solutions like Axon. Our customers recognize our proficiencies in these areas and have engaged our team...

Account Strategists act as a business’s gatekeeper, ensuring client proposals are constructed to ensure the company can deliver what it promises.  As a consultative arm for Sales and Account Management, our Strategy team provides recommended solutions to meet clients’...

Update: As of March 2024, the Biden administration officially approved proposals for new response options for both "Middle Eastern or North African" and "Hispanic or Latino." Census participants will have seven "race and/or ethnicity" categories with instructions that...

Balancing multiple KPIs effectively can be challenging for advertisers when using traditional demand-side platforms (DSPs). Fortunately, programmable split technology allows advertisers to execute complex strategies in Xandr while leveraging machine learning to hit...

Google's recent announcement regarding the phasing out of first-click, linear, time-decay, and position-based attribution models has caused quite a stir in the world of digital marketing. These models have been the go-to for many businesses when it comes to tracking...

With the rise of banner blindness as a common concern among advertisers, consumers have become increasingly adept at ignoring traditional display ads, leaving marketers searching for new and innovative ways to connect with their target audience. Rich media ads offer...

Artificial intelligence has shown a significant potential to perpetuate systemic racism and sexism across multiple industries and applications. Real-world consequences include biased hiring, prejudice in the judicial system, poor facial recognition, and the creation...

Display marketing is growing faster than any other digital advertising format, representing 57.7% of 2022’s total digital ad spend, and is projected to reach 60.5% of total digital ad spend by 2026.  Failure to capitalize on display advertising’s explosive and...

In the last decade, the largest source of population growth has been from underrepresented groups, worth a combined buying power of over $5 trillion. Our newest generation, Gen Z, also boasts the largest, most diverse media users yet, with only 52 percent identifying...

Sports fans, do you pick up your phone during commercial breaks or lulls in the action? You are not alone. Viewers are increasingly interacting with secondary devices to browse the mobile web or scroll through apps to fill their entertainment needs.  This second...

Google keeps changing its Third-Party cookie phase-out, but that doesn’t mean marketers won’t need a plan for when the inevitable day comes.  Privacy, transparency, and total data control using First-Party data will lead the charge of the digital cookie renaissance....

One of the biggest mysteries in digital marketing remains "how do search engine algorithms work?" Google continues to be the most popular and talked-about search engine. Outside the big G, plenty of other search engines exist and can give us clues on how these...

Ad optimization techniques and the goals tied to them have evolved exponentially in the past five years. When online and digital ads launched, interactions with the ad were one of the only ways marketers could track the success of their campaigns. New site tagging...

Following a similar update to mobile search results in October 2021, search results on desktop now produce a continuous scroll rather than requiring users to click “see more” or navigate from page to page. This user experience update utilizes a similar interface to...

Years ago, the headlines about Black Friday mainly consisted of shoppers waiting out in the cold throughout the night or brawling over Tickle-Me-Elmos. In 2022, Black Friday and its digital counterpart Cyber Monday have grown into massive shopping days and advertising...

The FIFA World Cup is one of the most-watched sporting events internationally, easily garnering Olympic-level numbers worldwide. The 2022 World Cup began on November 20. Numbers are expected to grow from 3.5 billion viewers in 2018 to nearly 5 billion in 2020. There...

We want our employees to work where they feel the most comfortable - whether that be at the office, in their homes, or at a local coffee shop. With that, we understand the new way of working has created a blurred line between work and home - making it difficult to...