The average US home owns 10 devices and you can reach them all with cross-device targeting. Explore its benefits in expanding reach, seamless brand exposure, and precise measurement for optimized marketing strategies. Embrace Device Graph Targeting's improved accuracy...

At the heart of KORTX's thriving client partnerships stands a team of dedicated professionals working tirelessly to understand and meet customer needs. Account Managers are the primary link between internal teams and outside clients, maintaining client relationships...

We are honored to be acknowledged in the Inc. 5000 list of America's rapidly expanding companies for the fifth consecutive year. Inc. 5000 showcases the top 5,000 leading private companies according to revenue growth, and making it another year is an achievement we...

At KORTX, we love working as a distributed team across time zones but also cherish the times we spend together. Whether we meet virtually or in person, these occasions allow us to forge stronger connections, foster teamwork, and enhance collaboration. One way we do...

Many businesses and marketers already implement on-page content-focused SEO tactics like writing search-friendly titles and meta descriptions and optimizing content around keywords. However, the success of these strategies also hinges on a critical but often...

At KORTX, we take pride in our commitment to excellence and client satisfaction. Behind the scenes of our successful campaigns lies our operational secret weapon - Blueprint, our fully custom back office software platform. Since its inception in 2015, Blueprint has...

Click-Through Rate (CTR) is the long-standing, often-used champion of digital advertising metrics. CTR has shaped how advertisers measure campaign success for over three decades, from its humble beginnings with a pioneering banner to its gradual decline. However, as...

Efficient resource allocation and management are vital for success in digital marketing. Marketers face an ongoing challenge in optimizing their available assets to attain desired outcomes. We must strike a delicate balance with our finite resources – time, budget,...

The power of Media Mix Modeling  (MMM) cannot be underestimated. As marketers strive to reach their target audiences through various channels and platforms, understanding the impact of different media channels is crucial.  In this article, we’ll review what MMM is,...

MediaMath's bankruptcy has caused disruption in the digital marketing industry, leading to time and financial costs for companies navigating the aftermath. Swift strategy reevaluation and finding alternative programmatic advertising platforms are key challenges....

The way marketers use Third-Party data is changing due to evolving privacy regulations and shifting consumer expectations on how companies collect data.  Marketers are now building out strong First-Party data assets obtained directly from their customers through...

For the first time this year, online video viewing surpassed linear TV. As cord-cutting rages on, US adults spend 3 hours, 11 minutes daily on online video, compared to 2 hours, 55 minutes on TV.  Global online video ad spend is projected to reach $176.60 billion in...

To truly understand what makes a marketing campaign successful, it's crucial to be able to track and analyze its performance. This is where UTM codes come into play.  UTM codes are added to the end of any URL to track clicks and the performance of marketing...

Programmatic Digital-Out-Of-Home (pDOOH) can target audiences with personalized and dynamic advertising content while on the go. Douwe Egberts, a coffee brand, put facial recognition kiosks with cameras in the O.R. Tambo International Airport. If a person yawned in...

This Father's Day, we honor the incredible dads in our lives. We can't help but marvel at the delicate balance they strike between work and family. Being a father is a juggling act requiring strength, dedication, and love. At KORTX, we value the diverse experiences...

Retail marketers face complex challenges due to the upcoming degradation of audience addressability, loss of attribution, and diminishing campaign functionality. Adapting to a post-cookie world is crucial. This also presents opportunities for savvy retailers....

At KORTX, hiring is more than just filling positions; it's about building a cohesive team that thrives on collaboration, creativity, and continuous growth. We’re constantly refining our hiring process to attract the right individuals who align with our values, vision,...

Rich media ads offer brands the opportunity to tell compelling stories through immersive experiences and captivating visuals. These interactive digital ad units combine various multimedia elements, including video and audio, animation, and interactive features. In...

After the pandemic, companies scrambled to entice employees to come back, with 88% of companies surveyed trying to use various incentives like happy hours and standing desks to get workers onsite. But for us, it’s not about luring our employees into the office with...