Lottery marketing strategies have evolved far beyond traditional methods like linear TV ads to grab ticket buyers’ attention. Lottery advertisers now have access to instant, dynamic jackpot updates in ad creatives, sophisticated website tagging, and targeted digital...

Recently, our team had the exciting opportunity to host a group of enthusiastic students from  Walsh College at our Detroit office. This special event, KORTX for a Day (KFAD), was not just another day at the office but a dynamic and interactive experience, designed to...

KORTX's Strategy team boasts a blend of creativity, strategy, and technical expertise. These strategists breathe life into complex campaigns, aligning each step meticulously with client objectives and company vision. In this employee spotlight, we introduce you to a...

What does it mean to be a modern media agency? The modern media agency is more than just a service provider; it is a strategic partner. They work closely with businesses to understand their vision, objectives, and challenges. They don't just deliver solutions, but...

Introducing Tubi: Where diversity, engagement, and effective advertising intersect.  With a viewership of 64.7 million and counting, Tubi stands as a powerhouse in Free Ad-Supported Streaming TV (FAST). What sets Tubi apart? Its diverse audience anticipates and...

Behind every successful company are its unsung heroes. These individuals form the backbone of KORTX, working diligently behind the scenes to bring our vision to life. In this post, we spotlight a key team member, Al Morisset, KORTX’s VP of Product & Solutions,...

Do you or someone you know constantly forward articles about the "next big thing" in marketing? Do you find an irresistible urge to be the first to try every new social media platform or channel? Are your strategies lacking solid data to back them up? You might suffer...

Bias in advertising amplifies societal stereotypes. These skewed representations not only limit the narrative scope we collectively share but also shape public perceptions of individuals’ roles and capabilities. As advertisers, it’s our responsibility to challenge...

This quarter began with our standard routine. We upheld SOC safety standards, managed all automated reports, maintained our infrastructure, and continued to refine the proprietary systems that drive our daily operations. However, this summer was far from ordinary. In...

Unlike traditional data models that make assumptions over using data, lookalike modeling takes data from your current and most valuable customers to identify ones with similar traits. The outcome? A laser-focused marketing strategy that connects you to individuals...

✨ Looking for the login page? Kampus Advance Marketing Platform login. We are thrilled to announce the launch of our newly enhanced marketing platform, Kampus. At KORTX, we are committed to elevating your user experience, and Kampus is designed to do just that. Where...

44% of customers decide to play the lottery when jackpot amounts skyrocket. With jackpots soaring to the billions in the last few years, that's a lot of tickets sold both online and in-store. Navigating the intricate landscape of lottery marketing and advertising is...

Research continuously reminds us that consumers don't always make buying choices based on reason. This revelation was the crux of the "Unreasonable" event hosted by Young and Laramore. I had the chance to dive deep into this research, bringing back invaluable insights...

KORTX Ad Operations Specialists are our digital advertising strategy masterminds, using their profound knowledge and commitment to foster campaign success. These passionate and knowledgeable individuals ensure each initiative aligns with client visions and goals. Matt...

When organizations fail to utilize their data fully, they overlook business-critical insights, resulting in less informed decisions and missed opportunities. With data maturity, you can transform every click, view, and interaction into important insights that inform...

When jackpots swell, lottery ticket sales double every few days, even if the odds of winning remain slim. With fluctuating jackpots and audiences constantly seeking updated information, static advertisements simply won't cut it. Custom trigger lottery ads auto-update...

With more than 4,000 colleges and universities in the United States, students can become overwhelmed with the college admissions process. As an institution, your goal is to streamline this process, showing a clear path for your prospective students and helping their...

Recent university enrollment statistics reveal that fewer students are pursuing higher education. While community colleges experienced a rebound, four-year public and private nonprofit institutions continue to face challenges. This decline highlights the pressing need...

In light of the impending 2024 Third-Party cookie deprecation, brought about by initiatives like Google’s Privacy Sandbox, marketers face the challenge of pivoting their strategies to balance both privacy concerns and effective ad targeting.  One emerging solution is...

Google Click Identifier (GCLID) and Urchin Tracking Module (UTM) parameters allow you to track your marketing campaign's performance more accurately. Both analyze and interpret online traffic sources but serve different purposes with distinct applications. What is...