Omnichannel retailing provides a unified brand experience across all marketing channels. Businesses with a strong omnichannel retail strategy generate 80% of in-store customer visits. Also, as many as 74% of customers conduct online research before physically visiting...

Since her arrival in March 2017, Stephanie (Steph) Kosovich, our Marketing Director, has been a driving force behind KORTX’s voice and vision, bringing a wealth of experience and passion to the team. Stephanie has shaped our marketing strategy since KORTX’s humble...

Easier, more effective marketing days are here. Discover how KORTX Campaign Advantage (KCA) transforms the complex world of digital marketing into a streamlined, transparent, and efficient process designed for your success. What is KORTX Campaign Advantage? KORTX...

The way consumers shop is changing. Some prefer to shop online, some in-store, and others prefer a mix of both.  The retail industry integrates both experiences to meet these preferences. In 2023, 82.7% of the top 500 retail chains adopted BOPIS (Buy Online, Pickup...

Software engineers are the architects of digital infrastructure, creating and maintaining systems to meet and exceed user needs and industry standards. They integrate innovation with functionality, crafting robust solutions for many technological challenges. Being a...

Last year, advertising revenue for the NCAA tourney hit above last year's $1 billion, and CBS and Turner Sports reported complete inventory sell-outs for the 2023 tourney.  At that same time, 14.69 million viewers tuned into March Madness to watch the Huskies...

Expanded CTV/OTT ad inventory drops on January 29 on Amazon Prime with the streaming giant's introduction of an ad-supported tier. Learn more about Amazon Prime Video's recent announcement, shedding light on its decision to introduce an ad-supported tier and what it...

The 2024 Summer Olympics are coming up quickly, so if you’re considering advertising during the games, now is the time to start.  NBCUniversal has already sold its advertising inventory and several sponsorship positions for the live Opening Ceremony. Billions of fans...

Although ad-free streaming services still have the edge for viewership numbers, FAST (free ad-supported streaming TV) is quickly catching up. 1 in 5 consumers traded their paid subscription service for a free ad-supported one due to economic constraints. For...

Over 88% of U.S. households own at least one Connected TV (CTV) device, including 110+ million Gen Z and Millenial viewers. As viewers rapidly switch from linear TV to streaming alternatives, CTV advertising offers unprecedented access to a diverse and widening...

CTV (Connected Television) is thriving, projected to grow 22.4%, outpacing every other major advertising format in 2024.  And its momentum is not stopping any time soon. Spending on CTV is expected to pass $25 billion this year and continue growing by double digits...

The College and University industry market size, measured by revenue, was $818.6 billion in 2023. And according to research from SimpsonScarborough, the average institution spends between $29 and $263 on marketing for each enrolled student. With the market value so...

Generative AI is ushering in a new era of efficiency in programmatic advertising.  AI is automating a lot of the manual work. With the integration of AI tools, ad buying, selling, placement, and targeting have become more efficient and effective, thanks to the...

Linear TV is dying. Recent research shows that 88% of US households have video streaming services compared to only 50.8% with linear TV.  Over-the-top (OTT) and Connected TV (CTV) are the new frontiers for marketers looking to reach cord-cutters and digital-savvy...

Driven by the increasing viewership shift from traditional cable TV to streaming platforms, Connected TV (CTV) advertising is projected to reach $30.1 billion in 2024. This shift from linear to digital gives advertisers a more targeted and interactive way to reach...

Google's Universal Analytics reached its end-of-life on July 1, 2023, so, you’ll need to transition to GA 4 for UTM tracking. In this article, we'll guide you through two straightforward methods: using Google's UTM builder or manually crafting UTM codes. What Are UTM...

Customers want a seamless experience with your brand, regardless of where they interact with it.   Omnichannel retail marketing addresses this by integrating various shopping platforms - such as online websites, physical stores, and mobile apps - to offer a consistent...

In the rapidly evolving landscape of electric vehicle marketing, seizing opportunities and overcoming challenges is paramount. As the market surges forward, brands and agencies have a unique chance to shape the future of automotive marketing. By addressing range...

With QR (Quick Response) codes, advertisers can convert offline TV engagements to online conversions. By scanning a code displayed on a TV screen, viewers access additional information, take advantage of special offers, or even make purchases instantly. Depending on...

Did you know a heavy reliance on Online Travel Agency (OTA) bookings such as Booking.com or Expedia can significantly limit your access to crucial marketing data? If the thought of being over-reliant on OTAs concerns you, you’re not alone.  The quest to attract...