An attention-grabbing and straightforward CTA can be the difference between a potential lead or web visitor and a missed opportunity. Calls-to-Action (CTAs) in advertising bridge the gap between customer interest and action. Below, we share best practices and examples...

Optimizing paid search ad landing pages is often overlooked. Keyword research and bidding strategies take precedence. Driving traffic is vital, but a page's ability to engage and convert visitors is equally as crucial. Explore the strategies for designing and...

Wanderlust is revitalizing the travel industry. Amidst this boom,  travel advertisers rebounded with post-pandemic vigor, boosting ad spending by 15% in 2023 over the previous year. Explore these 12 travel marketing trends that illustrate an industry recovering and...

Google Analytics 4 (GA4) changes how we track event conversions, moving away from the categories of goals and ecommerce transactions used in Universal Analytics (UA). Instead, GA4 uses events to track all conversions, simplifying the process.  Discover how to set up...

Laurie McNamara serves as the HR Director at KORTX, where she plays a critical role in cultivating a workplace culture that encourages professional growth and values each team member's contributions. With a strong foundation in interpersonal skills and a passion for...

Media consumption is fragmented. Viewers enjoy content on their own terms across traditional cable, streaming platforms, and devices. How can advertisers connect with customers who consume content on so many devices and platforms? Start with addressable television...

Transformative growth in digital marketing hinges on our ability to adapt and proactively shape the industry’s future through a growth mindset. Through my experiences with KORTX, I’m eager to translate our journey into actionable advice for digital marketers aiming...

The surge in Connected TV (CTV) and Over-the-Top (OTT) services opens new avenues for businesses to engage with viewers. Analyzing successful CTV ad examples can provide valuable strategies for crafting ads that draw in customers and generate leads. What is CTV...

Once consumers enter the market for auto insurance, companies have a seven-day window to capture their attention and secure their business. Car insurance marketing requires precise targeting on a specific calendar, aligning with customer behavior and buying...

As the 2024 political campaign season looms, brands and marketers are at the cusp of an increasingly complex advertising landscape. Non-political brands face a digital terrain marked by political ad preemptions and guaranteed media buys that introduce significant...

The 2023 Masters tournament was the most-watched golf telecast in five years, with viewership up 19% from the year before. The Masters presents a unique opportunity for brands to reach an affluent and engaged audience. As advertising interest peaks, now is the ideal...

Understanding the nuances of regulatory compliance, particularly with the California Air Resources Board (CARB), is paramount for targeting the burgeoning market of eco-conscious consumers. This guide offers an analytical and practical approach to leveraging CARB...

By the end of 2024, all cookies will be deprecated in Google Chrome. Just over 50% of internet browser users currently have cookies enabled. Now is the time to act. In 2020, Google set the digital marketing world abuzz by announcing that it would stop allowing...

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. With more ways to shop than ever before, retailers must innovate to meet consumers' constantly evolving, lofty expectations.  Explore these 9 online...

Third-Party cookie deprecation isn’t the end of the road for programmatic advertising advancement.  New technologies and strategies emerge as we move away from traditional cookie-based tracking. This evolution brings challenges and opportunities, urging advertisers...

Many digital marketing professionals proclaim TikTok as the next big search engine. But did you know your TikToks could appear in Google's coveted Featured Snippet spot? Recently, during her maternity leave, Louise Parker stumbled upon a fascinating discovery while...

Data and information security are the backbone of trust in our digital world. That's why, at KORTX, we proactively safeguard clients' and customers' sensitive information. Whether we're gathering First-Party data in Axon or handling your billing info, KORTX protects...

We’re thrilled to unveil our new endeavor, the "Empowering Transformative Growth" video series. This series offers an in-depth exploration of the digital marketing landscape through the lens of our most valuable assets - our people.  Featuring 12 of our seasoned...

We’ve all heard the drumbeat: cord-cutting is accelerating, linear TV viewers are migrating to streaming platforms, and younger audiences have completely detached from traditional television.  Linear TV is still an effective mass-reach strategy for 49.6% of the US...

The role and functionality of the modern media agency have drastically transformed. Let's dive in to understand what a modern media agency truly signifies today. Traditionally, media agencies have served as intermediaries between advertisers and publishers,...