More people in the US are tuning into Connected TVs (CTVs) than watching traditional TV or using social media. CTVs are the primary gateway for OTT (Over-The-Top) streaming, gaming, and accessing linear TV through digital providers. Review key CTV statistics for 2024,...

Analyzing marketing data helps companies make smarter decisions.  Your data analysis process reveals who your users are, what they expect from you, and how successful your marketing campaigns are at converting them. It also provides evidence of your successes and...

This May, we're rolling out new features on Kampus that are all about making your day easier and your campaigns smarter. We've focused on fine-tuning our platform to save you time and cut costs by enhancing how you access data and manage campaigns across different...

With the market size of the US quick service restaurant (QSR) industry at $331.41 billion in 2022, staying ahead of the competition requires more than just serving food fast. Success hinges on understanding consumer needs and trends and implementing marketing...

Parents are trading their paychecks for back-to-school essentials as students prepare to bid farewell to their summer adventures and return to the classroom. During the 2023 back-to-school season, the average K-12 household spent $890. Households with college-bound...

Unlike linear TV, interactive CTV (interactive connected television) advertising delivers viewers a more engaging viewing experience. Interactive CTV can take many forms, including interactive overlays, Picture-in-Picture (PiP), and carousel ads. Viewers directly...

The average U.S. adult spends 1 hour and 25 minutes immersed in digital audio every day. By 2026, projections show this audience will grow to 234 million listeners.  Programmatic audio advertising has great potential. Marketers can tap into a vast, engaged audience...

44% of marketers have five to ten tools in their tech stack. Adtech (advertising technology) stacks combine technologies to manage and enhance online advertising campaigns. They manage tasks from targeting and displaying ads to evaluating campaign success, offering...

With nearly two years at KORTX, Javier Fernandez, our Principal Software Engineer, has brought a wealth of experience, a deep sense of curiosity, and his relentless drive to understand how (all) things work. His journey is a testament to the diverse backgrounds and...

After delaying its deadline twice, Google announced on Apr 23, 2024 it will push the Third-Party cookie deprecation deadline again, even after promising it wouldn’t.  Although Google's cookie deprecation is still some time away, it's wise to future-proof your strategy...

Return on Ad Spend (ROAS) offers a clear and quantifiable way to assess the success of advertising campaigns. It helps determine whether an ad is successful in turning dollars into profits. Explore what it is, why it’s critical for optimizing your ads, and how to...

Only a tiny fraction of customers convert on their first ad view. Connected TV (CTV) retargeting is an effective strategy to re-engage them. Advertisers can track viewers' interaction with a CTV ad and then serve related ads on their mobile or desktop.  Explore what...

At KORTX, we know our success depends on the brilliant individuals who bring their passion and expertise to work every day. Our "Meet the Team" series spotlights our talented professionals who make our company thrive. In this special roundup post, we're taking you to...

The era of generic, one-size-fits-all ads is over. Today's consumers crave personalization and delight in unexpected creativity. Luckily, marketing campaigns can now tailor their approach in real-time, adapting to individual user behaviors, contexts, and preferences...

Connected TV (CTV) targeting requires knowing your audience's preferences, identities, and optimal viewing times. Enhance your CTV advertising by mastering targeted messaging. Deliver the right message to the right people at the right time. These nine CTV targeting...

Online banking, led by giants like Ally, continues to reshape finance, cutting costs and boosting digital efficiency. Customers lean heavily on online research and prefer online banking experiences. Building a solid online presence and savvy digital advertising...

With the latest Kampus Advanced Marketing Platform update, you can expect a more intuitive interface that allows straightforward navigation and decision-making. Our latest updates empower users with enhanced analytical capabilities, deeper insights, and personalized...

The US boasts 201,865 fast food outlets, generating a $331.41 billion market. QSR and fast-food marketers can make their brands stand out and engage their audience by embedding interactive ads with elements like maps and carousels, enhancing appeal and data...

The March 2024 Google Algorithm has spurred conversations about the relationship between AI-generated content and content quality. This algorithm has knocked many AI sites out of rankings, particularly those who post a massive amount of content regularly. Explore the...

As the Senior Account Manager and Team Lead at KORTX, Maria plays a key role in guiding her team to success while managing a diverse client portfolio. Her leadership and expertise maintain KORTX's reputation for high client satisfaction and meeting marketing...