Ketchup on scrambled eggs–it's not your typical breakfast combo, but it's how our Head of Finance fuels KORTX’s financial success.  Mike's exceptional accounting, finance, and legal leadership has been a cornerstone of our growth since 2019. His dedication to...

Are you feeling overwhelmed by unmet marketing goals? You're not alone.  50% of marketers struggle to hit their targets despite setting them. It might be time for more effective goals. KORTX is here to help. Our 5-minute quiz, designed by our digital marketing...

Marketers must be ready for a longer, unpredictable retail calendar, a spike in deal-hunting, and growing interest in social and video channels. This unexpected mix of events offers marketers countless opportunities and potential missed moments within a fleeting...

Digital marketing goal setting is broken. Only 49% of marketers consistently hit their targets despite 74% setting goals. This statistic makes it clear: marketing goals must align with business objectives. For digital marketers, hitting targets brings career...

The B2B buyer is younger, digital-first, and dominates the share of voice online. They expect a seamless experience pre- and post-sale and want to actively shape your products and services. Our guide reveals what today's decision-makers want, how to target them, and...

Microsoft's new and refreshed audience targeting taxonomy within its Invest (formerly Xandr) platform presents a valuable opportunity for KORTX clients to enhance their programmatic advertising campaigns. This means access to extensive user data from Microsoft’s...

44% of Republican, 36% of Democratic, and 42% of Independent voters said they pay less attention to political ads than other TV ads during an election year. With more political ads than ever, capturing the attention and hearts of voters has become a necessary art...

Meet Jack Hubbard, our enthusiastic Data and Analytics Intern!  Jack is currently a rising junior at The University of Michigan, majoring in Economics and minoring in Data Science. His passion for understanding how data informs business decisions sparked his interest...

This July, we’re excited to roll out the latest updates to Kampus, all tailored to make your digital marketing more efficient and your workflows smoother. We’ve focused on enhancing features that allow quicker adjustments and more seamless campaign management (on your...

Banking is booming in 2024, with global net interest income projected to reach $8.52 trillion.  Despite economic challenges, banks worldwide are innovating and embracing digital transformation to meet changing customer needs. Traditional banks may grow at an annual...

Since their launch in 2007, DSPs (demand-side platforms) have made buying digital advertising inventory easier. Advertisers can buy targeted digital ad space across multiple channels, including display, video, mobile, and connected TV (CTV) near instantly. Businesses...

Political ad spending may reach $11 billion in 2024, making it the most expensive political ad campaign season to date. With the stakes higher than ever before, candidates are vying for every available platform to convey their messages and rally support. Gone are the...

KORTX is serving more than just sandwiches; it's fostering a culture of connection, knowledge sharing, and professional development.  Through KORTX's Lunch & Learn series, employees can enjoy a delicious midday break while engaging in meaningful conversations and...

Explore the key dates and sales surrounding Prime Day 2024 and gain valuable tips and strategies for marketers looking to maximize this opportunity.  With around 180 million Amazon Prime users in 2024, Prime Day offers a chance to drive sales and boost brand...

Detroit's history of innovation thrives again in its tech sector. The restoration of Ford's Michigan Central Station fuels this growth. This new era capitalizes on the city's determined spirit, forging a path for continued progress. KORTX, a homegrown integrated...

There are a few guarantees in life: death, taxes, and data discrepancies between platforms. Advertisers often struggle to reconcile data between platforms due to different data performance tracking methods. Explore the most frequent GA4 data discrepancies to sharpen...

Looking up information on a search engine was the most common action internet users took after seeing an ad online (e.g., display) and offline (e.g., TV). As advertisers prioritize high-ROI tactics like paid search amid economic uncertainty, the versatility of paid...

By 2042, over 50% of the U.S. population will consist of people from minority backgrounds. Embracing diversity is essential for advertising success and a fundamental responsibility of any brand. Review inclusive multicultural and diversity marketing trends to refresh...

In 2020, there was a 61.1% chance that any two people picked randomly in America would come from different ethnic backgrounds. LGBTQ+ identification has ticked up to 7.1% from only 3.5% a decade earlier. 26% of Americans live with a disability, and yet only 1% of ads...

In 2020, there was a 61.1% chance that any two people picked randomly in America would come from different ethnic backgrounds. LGBTQ+ identification has ticked up to 7.1% from only 3.5% a decade earlier. 26% of Americans live with a disability, and yet only 1% of ads...