Be sure to download our Axon Audience Manager spotlight document here! When it comes to performance marketing in the context of digital media, the most successful strategies ensure alignment of three campaign components: media, creative and audience data. The most...

As a member of the AdTech community, you've likely familiarized yourself with LUMA Partners' series of LUMAscapes which highlight and categorize companies in our evolving ecosystem. First issued in 2009, the LUMAscape has grown to 22 editions and for many, the...

iOS14 Privacy Updates On-hold Apple announced today that the upcoming iOS14 release will delay new privacy features that would have required app developers to obtain user permission in order to collect a device’s IDFA (ID for advertisers) — a unique identifier that is...

Originally Published by PR Newswire DETROIT, August 12, 2020 - For the second year in a row, marketing technology company, KORTX has been named to Inc. Magazine's annual Inc. 5000 list, the most prestigious ranking of the nation's fastest growing private companies....

In recent months, brands have faced unprecedented challenges in reaching existing and potential customers amid social-distancing, shelter laws and other effects of the ‘new normal.' Several variables factor into digital media strategy - region, industry, messaging and...

DETROIT – May 21, 2020 – KORTX, a leading provider of data-driven ad solutions, announced today that it is Great Place to Work-Certified™ for the second year in a row. Using validated employee feedback gathered with Great Place to Work’s rigorous, data-driven...

The complexity of the modern digital landscape can be challenging for brands seeking to reach a target audience at scale, however the options that are available for marketers to craft an effective cross-channel strategy are more prevalent than ever before. According...

We’ve all heard the drumbeat: cord-cutting is accelerating, linear TV viewers are migrating to streaming platforms, and younger audiences have completely detached from traditional television.  Linear TV is still an effective mass-reach strategy for 49.6% of the US...

As the nation continues to face restrictions related to the Coronavirus pandemic, communities and businesses are being affected more and more each day and CMOs and agency executives are wondering what impact COVID-19 will ultimately have on their respective...

As we all try to navigate the latest COVID-19 developments, states and counties across the nation have ordered millions of Americans to socially distance themselves through shelter-in-place practices. While more and more Americans are required to stay in isolation and...

The COVID-19 outbreak has forced companies across the nation to practice social distancing and many employees are now required to work from home. For those who are not used to working remote, there can be concern around keeping operations aligned and productivity at...

Every year, the Consumer Electronics Show (CES) brings together tech enthusiasts from all over the world. This year, over 175,000 people gathered from 160 countries to check out the latest tech trends and products from over 4,400 companies. From foldable phones and 5G...

Founder, Tech Guru, Developer Damon Henry, Founder & CEO, has been writing software since he was a teenager. After studying computer science, he landed a job at a traditional ad agency and helped develop their first digital services group. He successfully built a...

As we close out one decade and move onto another, we find ourselves reflecting on the past 10 years. We live in a digital world, we work in a digital industry and we’re surrounded by technology. Over the past decade, technology has evolved at a rapid pace, making...

Q4 of 2019 is officially underway and the holiday season is upon us. In fact, holiday shoppers have already begun researching and purchasing items for their loved ones (eMarketer) and retail spend is forecasted to surpass $1 trillion in November and December for the...

For many, August signals the start of their favorite season; the start of football. As fans across the country gear up for NFL and College Football to kick-off, digital advertisers are left with a huge opportunity to get in front of them. Reports show that football...

Originally Published by PR Newswire NEW YORK, Aug. 14, 2019 /PRNewswire/ -- Inc. magazine today revealed that KORTX is No. 255 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique...

What if your website does not have a defined user journey? What if it lacks digital touch points, restricting marketing specialists from aggregating data and analyzing user interaction to develop an understanding of the path to purchase for your customers? Your site...

From building our own AXON marketing platform to give clients a data-driven edge, to helping advertisers navigate the complex marketing and advertising technology ecosystem, KORTX employs a deep technological toolset to run campaigns that consistently outperform...

About Axon: Combining access to over one billion user profiles with first-party data aggregation and real-time reporting, the Axon platform is the key to KORTX's data-driven advantage. A Look at the Automotive Buying Cycle In this post, we'll examine how Axon...