Is your ad frequency too hot, too cold, or just right? How often customers see your ads is the ultimate Goldilocks problem of digital marketing. Your audience is searching for that perfect balance. Too many ads overwhelm—72% of consumers find irrelevant ads...

2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...

You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...

In the ruthless streaming wars, Warner Bros. Discovery's Max is playing its cards like a true Targaryen, eyeing Netflix's iron throne with a fierce ambition—and an arsenal of hit shows that could make even Logan Roy sweat. Once the king of prestige TV, HBO's streaming...

Once a bastion of binge-watching “just one more episode,” Netflix opened its doors to advertisers in November 2022, a seismic shift that has paid off handsomely. What started as a gamble became a major new revenue stream.  By Q3 2024, Netflix’s revenue surged to $9.82...

Living in a swing state (Michigan) during election season was a relentless advertising nightmare. I was bombarded with countless ads and far too many text messages and emails that it was suffocating. From morning news to late-night streaming, every screen buzzed with...

At KORTX, our Engineering team powers the platforms that drive our success. Today, we’re featuring Donnie Hinshaw, KORTX’s Director of Engineering.  Since joining in July 2017, Donnie has been a key architect behind Blueprint, Kampus, and KORTX Analytics–three...

2024 brings a blend of challenges and opportunities for automotive markers. The past year saw a dramatic increase in digital retailing leads, which soared by 38% yearly, even as overall website leads declined by 30%. A growing number of vehicle shoppers opt for online...

In 2024, trends like handing Gen Z your marketing script and being very demure blew up, shaking up industries from fashion to publishing and racking up billions of interactions along the way. TikTok is creating popular culture. With the highest audience engagement...

It isn't easy to think of a more exciting day for marketing pros than the Super Bowl. This national event reaches nearly every American home. In 2024, over 123 million viewers watched the Kansas City Chiefs emerge victorious against the San Fransico 49ers, making it...

Let’s face it–no matter how delicious the food is, how great the product is, or how successful a campaign is; if the customer service is bad, there’s a high likelihood you won’t be back. This is why KORTX promises exceptional customer service every day. KORTX offers...

With billions of dollars invested in paid social advertising every year, brands have many opportunities to connect and engage with their audiences. Explore paid social media advertising, including what it is and why it helps you reach the desired audience organic...

Last year’s NCAA National Championship drew 25 million viewers. This is an engaged audience you can’t afford to miss and a prime chance for marketers to engage a diverse and growing base this fall and winter. College fans span generations, from alumni to students, and...

Have you ever impulsively bought something on Instagram or TikTok? Or been stalked by a couch you clicked on your social media? Shopping now happens with a scroll and a click, with nearly one-third of young adults buying directly through social media. Social commerce...

Without an end-of-year sales and marketing report, businesses may miss out on critical insights needed for informed decision-making and strategic planning for the future. An end-of-year sales and marketing report takes important data from multiple marketing channels...

Chris Rowell, KORTX Co-Founder and Chief Revenue Officer, has been key to the company’s growth. From getting KORTX off the ground to consistently navigating the ever-evolving world of marketing and media, Chris brings leadership, strategy, and passion. Since day one,...

Clunky sites drag down even the strongest marketing strategies. Contentsquare’s CX Circle New York City highlighted how crucial it is to optimize every touchpoint in the customer journey—both off-site and on-site. Understanding user behavior and customizing...

This September and October, we're excited to bring you new updates that make our Kampus marketing platform even better. These latest improvements give you more control, sharper insights, and easier workflow management. Whether you're planning for future campaign...

Political advertising has experienced a staggering surge, skyrocketing from $3.9 billion in 2018 to an astonishing $11 billion in 2024. Whether you’re managing your own campaign and seeking guidance or in search of an agency partner to amplify your message, one thing...

Advertising and media buyers need to prepare for a tricky 2024 election cycle. The divisive presidential race, heated Senate seat battles, and controversial ballot measures are already dispatching political ad spending, and it is only set to grow. Ad space competition...