Effective Digital Strategies for the ‘New Normal’

Effective Digital Strategies for the ‘New Normal’

In recent months, brands have faced unprecedented challenges in reaching existing and potential customers amid social-distancing, shelter laws and other effects of the ‘new normal.’ Several variables factor into digital media strategy – region, industry,...
Building an Effective Cross-Channel Strategy

Building an Effective Cross-Channel Strategy

The complexity of the modern digital landscape can be challenging for brands seeking to reach a target audience at scale, however the options that are available for marketers to craft an effective cross-channel strategy are more prevalent than ever before. According...
Linear TV Advertising: What Is It & How It Works

Linear TV Advertising: What Is It & How It Works

We’ve all heard the drumbeat: cord-cutting is accelerating, linear TV viewers are migrating to streaming platforms, and younger audiences have completely detached from traditional television.  Linear TV is still an effective mass-reach strategy for 49.6% of the US...
Programmatic Strategy in Times of Uncertainty

Programmatic Strategy in Times of Uncertainty

As the nation continues to face restrictions related to the Coronavirus pandemic, communities and businesses are being affected more and more each day and CMOs and agency executives are wondering what impact COVID-19 will ultimately have on their respective...