State of the Industry: Digiday Programmatic Marketing Summit

State of the Industry: Digiday Programmatic Marketing Summit

Martin Scorcese’s The Wolf Of Wall Street was nominated for five Academy Awards, but ultimately the controversial film was shut out and failed to take home a single Oscar statue. However, it did make history by setting a new record for the most expletives ever used in...
4 Ways to Determine the Quality of Your First-Party Data

4 Ways to Determine the Quality of Your First-Party Data

First-Party data is available to marketers in many forms – site visitors, CRM, email lists, point-of-sale, and even consumer-volunteered ‘Zero-Party’ user attributes. The ability to access and activate these datasets is a powerful marketing tool that often...