Google Analytics 4 (GA4) Implementation Guide

Oct 17, 2022 | News

Implementing Google Analytics 4 is imperative for businesses that rely on the current Universal Analytics product. New privacy standards and significant changes in how customers visit websites have made obsolete older analytics systems (such as Universal Analytics)....

Archiving Universal Analytics Data: 4 Methods

Oct 5, 2022 | News

Want to put a marketer into cold sweats? Let them know all their data disappeared overnight! Soon enough, this will be a reality for any marketer’s data currently stored in the Universal Analytics (UA) platform. Likely, Google will continue to provide an updated...

How Do I Prepare for Google Analytics 4: Setup and Transition Checklist

Sep 30, 2022 | News

Current users of Universal Analytics (UA) should be taking steps now to prepare for a migration to the Google Analytics 4 (GA4) platform. Agencies and users who do not put together a strong migration and data retention plan will lose valuable data that will impact...

Google Analytics 4 vs. Universal Analytics: Differences You Should Know

Sep 21, 2022 | News

The difference between Google Analytics 4 (GA4) and Universal Analytics (UA) lies squarely in the more complicated nature of the new platform. Gone are the days of the platform’s a la carte and out-of-the-box nature. Users transitioning from UA to GA4 will...

Google Analytics 4 Solutions

Sep 19, 2022 | Expertise, Forms

Google Analytics 4 Transition Services Google Analytics 4 Solutions The KORTX team is ready to assist with your Google Analytics 4 migration services. Just enter your info to the right and we’ll be in touch! Get a free consultation today! Learning how to use a...