Sep 5, 2023 | News
With more than 4,000 colleges and universities in the United States, students can become overwhelmed with the college admissions process. As an institution, your goal is to streamline this process, showing a clear path for your prospective students and helping their...
Aug 31, 2023 | News
Recent university enrollment statistics reveal that fewer students are pursuing higher education. While community colleges experienced a rebound, four-year public and private nonprofit institutions continue to face challenges. This decline highlights the pressing need...
Aug 29, 2023 | News
In light of the impending 2024 Third-Party cookie deprecation, brought about by initiatives like Google’s Privacy Sandbox, marketers face the challenge of pivoting their strategies to balance both privacy concerns and effective ad targeting. One emerging solution is...
Aug 29, 2023 | News
Google Click Identifier (GCLID) and Urchin Tracking Module (UTM) parameters allow you to track your marketing campaign’s performance more accurately. Both analyze and interpret online traffic sources but serve different purposes with distinct applications. What...
Aug 22, 2023 | News
The average US home owns 10 devices and you can reach them all with cross-device targeting. Explore its benefits in expanding reach, seamless brand exposure, and precise measurement for optimized marketing strategies. Embrace Device Graph Targeting’s improved...
