Biased Advertising: Identifying & Addressing the Problem
Bias in advertising amplifies societal stereotypes. These skewed representations not only limit the narrative scope we collectively share but also shape public perceptions of individuals’ roles and capabilities. As advertisers, it’s our responsibility to challenge...
How Our Engineering Team Balanced Daily Operations While Launching a New Product
This quarter began with our standard routine. We upheld SOC safety standards, managed all automated reports, maintained our infrastructure, and continued to refine the proprietary systems that drive our daily operations. However, this summer was far from ordinary. In...
Lookalike Modeling: What Is It?
Unlike traditional data models that make assumptions over using data, lookalike modeling takes data from your current and most valuable customers to identify ones with similar traits. The outcome? A laser-focused marketing strategy that connects you to individuals...