CASE STUDY

Furniture Company Custom Rich Media

How KORTX’s Custom Rich Media Unit Drove Over 8,000 Conversions

Cabinets To Go partnered with KORTX to create a custom unit highlighting various product offerings.

Campaign Snapshot

Challenge: Cabinets To Go aimed to position itself as a trusted provider of affordable yet stylish cabinets, targeting homeowners and DIY enthusiasts.

Strategy: Cabinets To Go partnered with KORTX to develop a strategy to reach their target audience.

Success: Creating and incorporating a custom rich media unit proved to be highly effective, driving exceptional results for Cabinets To Go, including over 8,000 conversions and a 0.30% CTR.

RESULTS

15,345,844

Impressions

8,105

Conversions

478,954

Ad Engagements

“The CBGO Drag & Drop Unit was a great tactic to get users to interact with the brand. It allowed users to remodel their kitchen cabinets virtually with the hottest seasonal colors. Not only did the unit drive tons of ad engagements, but it also resulted in many on-site conversion activities.”

Maria Barnd

Sr. Account Manager, KORTX

Challenge

Cabinets To Go aimed to position itself as a trusted provider of affordable yet stylish cabinets, targeting homeowners and DIY enthusiasts. The brand wanted to effectively showcase its product offerings and engage potential customers to drive conversions. With a competitive market, Cabinets To Go needed an innovative approach to capture the attention and inspire the action of prospective customers.

Strategy

Cabinets To Go partnered with KORTX to develop a strategy to reach their target audience. Leveraging First-Party insights from Axon Audience Manager, our team proposed the creation of a custom rich media unit to showcase Cabinets To Go’s product offerings in an interactive ad unit.

Once developed, advanced targeting was utilized to reach the intended audience, amongst other tactics such as Cross-Platform Display. Our team utilized a Drag & Drop unit created by KORTX for users for a fun and interactive way to explore home remodeling options with Cabinets To Go.

Success

Creating and incorporating a custom rich media unit proved to be highly effective, driving exceptional results for Cabinets To Go, including over 8,000 conversions and a 0.30% CTR.

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VERTICAL

CPG & Entertainment

SERVICES USED

Custom Creative
Split Assist™
Axon Audience Framework
KORTX Intelligence