CASE STUDY

Faith-Based Marketing: Lowering Donation CPA with 1P Data

How KORTX Lowered CPA & Tripled ROAS for a Faith-Based Donation Marketing Campaign

KORTX launched a targeted digital campaign to boost donations for a faith-based charity, leveraging First-Party data and programmatic media powered by Axon Audience Manager.

Campaign Snapshot

Challenge: Lowering CPA for Faith-Based Campaigns

Strategy: Optimizing Engagement: Advanced Targeting, 1P Data Integration, & Dynamic Creative Adaptation

Success: KORTX Drove High Conversion Rates & 3X ROAS

RESULTS

$585,334

Total Donation Amount

$45.59

CPA

2.7:1

Overall ROAS

“We focused on maximizing campaign performance. From previous campaigns, we knew that removing the CTR threshold would help deliver sweepstakes submissions more efficiently. Retargeting audiences (1P data) consistently drives the best results.”

Gunnar Eisenmenger

KORTX Account Manager

Challenge

Lowering CPA for Faith-Based Campaigns

A faith-based charity client partnered with KORTX to engage a donor audience of charitable givers aged 18 and above. The campaign used a variety of media types, including Display, CTV (Connected TV), and OTT (Over-The-Top).

The charity focused intently on reducing each donation’s Cost Per Acquisition (CPA) from the previous year. This task is notably challenging in the donation-based campaign sector, known for its cost-efficiency hurdles.

Strategy

Optimizing Engagement: Advanced Targeting, 1P Data Integration, & Dynamic Creative Adaptation

KORTX’s strategy centered on advanced targeting and retargeting techniques, leveraging CRM lists and Axon Audience Manager to reach a broader pool of potential donors through First-Party data.

The approach included:

Creative Flexibility: Employing a range of client creatives tailored to specific seasonal events to increase the likelihood of conversion.
Utilizing Axon’s First-Party (1P) Data: Capitalizing on the charity’s First-Party data for targeting the organization’s existing donor base (increase donation size and volume) & creating lookalike audiences to increase nationwide reach (find new donors).

Success

KORTX Drove High Conversion Rates & 3X ROAS

The strategy implemented by KORTX led to personalized outreach to historical and new donors, culminating in a final CPA that surpassed the client’s target (below $50 for display, and below $115 for all media types).

CRM targeting and retargeting strategies yielded significant results, enhancing both the efficiency and effectiveness of the campaign.

SHARE

VERTICAL

CPG & Entertainment

SERVICES USED

Custom Creative
Split Assist™
Axon Audience Framework
KORTX Intelligence

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